Chapter 2: Strategic Planning for Competitive Advantage

Apple, the multinational corporation headquartered located in Cupertino, California has been around since 1976. The founders, Steve Jobs and Steve Wozniak. Apple is known for all its products, mostly for there iPhones and iPads i believe. Apples strategic planning is to get as much customers as they can and give them a new experience with their products that are being introduced into the market. they wish to satisfy their customers in order to gain their loyalty and maybe even attract new ones.

       As you might see as well, in some movies the actors use iPhones, they might not show the logo ( in some they do ) but you do see the design. another strategic of apple is releasing iPhones/iPads or laptops once and than, also updating there IOS servers on these handheld devices, making this attract some new customers to there market.

     Apples competitive at this moment i believe would be samsung. Samsung is the producers of the handheld phone device series known to us as the Galaxy. Samsung produces phone/tv's/and sound systems.Samsung recently released the Samsung Galaxy S5 bringing Apple competition. Apple did not hold back either, they have just launched there iPhone 6 and iPhone 6 Plus, as well they have updated there iOS. Thats not all they have done, they have announced and released that there will also be an iWatch coming out early 2015. This new iPhone 6 might bring new customers to apple, due to the size and quality of the phone. it might bring Samsung customers to apples market.

      to sum up strategic planning is that apple will try to gain as much customers. they try to gain new ones by upgrading there devices and improving them in there performance and trying to satisfy customers & new ones swell with there amazing designs. 

Chapter 1 : History and Mission statement

Apple Inc. is a multinational corporation that creates consumer electronics, such as personal computers, computer softwares and commercial servers and is a digital distributer of media content. Apples core product lines are the iPhone smart phones, iPad tablet computer, iPod portable media players and Macintosh computer line. Founders Steve Paul and Steve Wozniak created Apple Computer on April 1, 1976,  and incorporated the company on January 3, 1977, in Cupertino, California.

           Steve Jobs was an american entrepreneur, marketer and also an inventor, who was the co-        founder, chair man and CEO of Apple Inc. Jobs soon left apple and found neXT. neXT was a computer  platform developing company specialized in higher education and business markets. After apple failed to deliver its operating systems, apple turned to neXT, making jobs go back to apple and becoming advisor and CEO of the company, that is how MAC OS X came to be known.

Steve Wozniak is and american inventor, electronics engineer and co founder of Apple Inc.  him and Steve worked together to bring out Apple 1 and apple 2 computers in the late 1970's.

Apples Mission is not very innovative and a mission at all as to some critics. a Widely famous quote Steve jobs announced stated their mission in 1980's, the quote went, "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." the websites mission is to show accomplishments and list of products.