Apple, the multinational corporation headquartered located in Cupertino, California has been around since 1976. The founders, Steve Jobs and Steve Wozniak. Apple is known for all its products, mostly for there iPhones and iPads i believe. Apples strategic planning is to get as much customers as they can and give them a new experience with their products that are being introduced into the market. they wish to satisfy their customers in order to gain their loyalty and maybe even attract new ones.
As you might see as well, in some movies the actors use iPhones, they might not show the logo ( in some they do ) but you do see the design. another strategic of apple is releasing iPhones/iPads or laptops once and than, also updating there IOS servers on these handheld devices, making this attract some new customers to there market.
Apples competitive at this moment i believe would be samsung. Samsung is the producers of the handheld phone device series known to us as the Galaxy. Samsung produces phone/tv's/and sound systems.Samsung recently released the Samsung Galaxy S5 bringing Apple competition. Apple did not hold back either, they have just launched there iPhone 6 and iPhone 6 Plus, as well they have updated there iOS. Thats not all they have done, they have announced and released that there will also be an iWatch coming out early 2015. This new iPhone 6 might bring new customers to apple, due to the size and quality of the phone. it might bring Samsung customers to apples market.
to sum up strategic planning is that apple will try to gain as much customers. they try to gain new ones by upgrading there devices and improving them in there performance and trying to satisfy customers & new ones swell with there amazing designs.
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