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Monday, November 10, 2014

Chapter 16 : Advertising and Public Relations



Apple advertises In many ways, television, newspapers, and while you surfing the web!. Apple had been advertising since the 1970s based on some articles. Apple has maintained the style of contemporary art. During the 80s apple displayed a wide variety of ads which served convince consumers that's they should purchase a computer, an apple computer though. These ads were text heavy and light on the image just like all ads during the era. Apple ads really came into their heyday during the 1990s with their " think different " campaign, that's became really popular and features famous people. This campaign was running for a while, I believe remembering this ad when I was young, this ad still in our present time. After time the ads change and so did their products, they've really advanced with technology. Now you see apple ads mostly everywhere, bus stops, train stations and public areas. For example,the release of the iPhone 6 their were ads all over the Internet and public areas, newspapers and tv, advertising of how much better it was and how they had increased its size and the numerous features it has. Till the present day, Apple has had a whole variety of different ads displaying their products and their features.


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