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Monday, October 27, 2014

Chapter 14 : Marketing Channels and Retailing



All Apple retailers are owned by Apple Inc. there is a total of  stored all around the world.  There are 5 store here in NYC. The stores offer outstanding service the minute you walk in. Apple employs let you know of the latest updates, and devices recently dropped. Apple employs will tell you about the workshops they have in order for you to learn and enjoy as much of your device. Apple is not only popular in our states, it is popular world wide. They also have their own Apple Website ( www.apple.com ) and app which you may download into any Apple device you have and start shopping! How easy is that? Do some Apple shopping while you're home laying down in bed. Apple also sells there products to other retail stores like Best Buy, Target and so on. You might find the apple product or accessories you are looking for here, but they might just not have it, but in the Apple Store you will find every Apple accessories you are looking for and want.



 I visited the Apple Store located in 5th avenue, which is right i front of Central Park, a tourist attraction. When you walk towards apple you mostly see crowds of people around the Apple Store either walking into it or sitting outside enjoying their lunch & might even be enjoying the stores view due to its structure. The Apple Store in 5th avenue has a cube shape structure that is made of strong glass,  and the Apple logo hangs right within the middle right on top. When going inside you have two options, either take the nice stairs or take the elevator made of glass down to the store floor. The elevator is made to look kinda of a futuristic look. Once your in the store the atmosphere feels great and welcoming , everything is simple and easy to find, there is music playing just right, not to low or not to high making you feel relaxed. There are Apple employees all around the store, if you need help or have questions, one can assist you right away. They have all there Apple products and accessories displayed around the store so you can look at them, experience with them and see how comfortable you are with it. You may also go to the Genius Bar where Apple employees will help you trouble shoot and assist you with problems and questions, they also offer you free workshops.There is always people in inside the store as well checking out all these apple products.



     The stores location is great, its a great way to make business, its in 59 and 5th ave, where there is always huge crowds of shoppers and tourists most of all. and because of the apple store’s structure design i would want to go in and take a look and i know other people would as well, mostly all loyal apple customers like me. there service is awesome and if you bring your student ID with you, you get a student discount. why don’t you go check it out for yourself ! you will sure enjoy it just like i do. 
                                                          ( Apple Store 5th Ave Design )


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