Apples secret to success is there development of new products. they keep innovating. apple is a company that does not stop, they keep making new products, the new products they develop have more features and higher capacity with advanced tech compared to their old products. this is what makes apple successful, their product line ups, such as their iPods, iPads, iPhones, iMac, and MacBooks. each year apple comes with a new product upgrade featuring new applications and softwares. since iPods were introduced apple has made billions of money, they have had about 10 or more different iPods.
One amazing upgrade they did on their iPods and iPads back in the years was the HD camera. once the camera was added to both the iPod and iPad. making it some of the most must want handheld products.the way apple manages their products is great, once a product is out, they are already working on another product, to bring to us the consumers/customers. apple has made it so far and will continue making a good job with their products.
The American Red Cross is a non-profit organization, its also known as the
American National Red Cross. Its a humanitarian organization that provides
emergency assistance on natural disasters and education as well inside the united states.
The American Cross provides help to soldiers and there family, as well as the community. there is also other red crosses around the world helping people recover from disasters and emergencies.
the red cross was formed may 21, 1881. its headqurters is located in Washington D.C.
When it comes to strategy, retailing and advertising apple is in category of its own. Apple is a product that everybody wants and will have depending on their desire for the upscale stylish product. Apple designs its products to be simple and easy to use, and unlocking lots of doors to totally new features, edit videos through Apple products such as the iPhone, iMac, iPod, iPad and MacBook, do presentations, papers and much more.
A apple product can be called a Shopping Product since it is an expensive product, also because of the features it brings, the classy design and the quality. A shopping product is a product on which the cutover spends a considerable amount of time before buying it. during this time the customer compares the product to others and the differences as well. Apple products are not found in many stores as well, only in selected stores.
Apple has been market as a specialty product in the market. Apple has an exclusive image, Apple is like the new trend in peers and adults, its the new exclusive brand that everybody should have, mostly for their iPhones. Apple is simply just Apple, nothing can be compared to apple, well thats to us apple customers. Apple products feel attainable as well, us “ average “ people can afford it as well, it might be pricy but everyone wants to own a stylish upscale product like apple, lots of companies envy apple because of this and start competition with them, as you can see in commercials on tv. what brought apple to its rise was their iPhone but mostly their iPod that everyone had and replaced their Mp3 or Mp4 with. Apple will always be apple, with their advanced technology apple will rise higher and satisfy everybody.
This year apple had a sales promotion. Apple had the " Back to School " Promo. If you were a student or teacher and purchased a Macbook, you would get a $100 dollar gift card, if you purchased and iPod or iPhone you would get a $50 dollar gift card. This sales Promotion runs from july 1 through out september 9th. according to other students i heard that last year they gave you and iPod with a purchase of a Macbook. Apple makes a profit out of this, you pay a high profit of one thousand to two thousand just to get $100 dollar gift card. these are strategies used by the company, but getting $100 gift card does seem good for the consumer, you can buy a apple accessory that you might need or been wanting which is great. While being in the apple store, Apple specialist do not use aggressive sales, they have a unique type of sales, they do not push you to buy more than what you need, they are there to actually help you with what you need, they give you all the details of the products and what its good for, for example when i went to buy a Macbook for school they gave me a variety of options, but told me which one would be great for school and the features it had, i was very satisfied, i was not pressured to buy it nor to buy any accessories, they were just great and helpful and thats why i would remain a loyal customer to apple.
Apple advertises In many ways, television, newspapers, and while you surfing the web!. Apple had been advertising since the 1970s based on some articles. Apple has maintained the style of contemporary art. During the 80s apple displayed a wide variety of ads which served convince consumers that's they should purchase a computer, an apple computer though. These ads were text heavy and light on the image just like all ads during the era. Apple ads really came into their heyday during the 1990s with their " think different " campaign, that's became really popular and features famous people. This campaign was running for a while, I believe remembering this ad when I was young, this ad still in our present time. After time the ads change and so did their products, they've really advanced with technology. Now you see apple ads mostly everywhere, bus stops, train stations and public areas. For example,the release of the iPhone 6 their were ads all over the Internet and public areas, newspapers and tv, advertising of how much better it was and how they had increased its size and the numerous features it has. Till the present day, Apple has had a whole variety of different ads displaying their products and their features.
All Apple retailers are owned by Apple Inc. there is a total of stored all around the world. There are 5 store here in NYC. The stores offer outstanding service the minute you walk in. Apple employs let you know of the latest updates, and devices recently dropped. Apple employs will tell you about the workshops they have in order for you to learn and enjoy as much of your device. Apple is not only popular in our states, it is popular world wide. They also have their own Apple Website ( www.apple.com ) and app which you may download into any Apple device you have and start shopping! How easy is that? Do some Apple shopping while you're home laying down in bed. Apple also sells there products to other retail stores like Best Buy, Target and so on. You might find the apple product or accessories you are looking for here, but they might just not have it, but in the Apple Store you will find every Apple accessories you are looking for and want.
I visited the Apple Store located in 5th avenue, which is right i front of Central Park, a tourist attraction. When you walk towards apple you mostly see crowds of people around the Apple Store either walking into it or sitting outside enjoying their lunch & might even be enjoying the stores view due to its structure. The Apple Store in 5th avenue has a cube shape structure that is made of strong glass, and the Apple logo hangs right within the middle right on top. When going inside you have two options, either take the nice stairs or take the elevator made of glass down to the store floor. The elevator is made to look kinda of a futuristic look. Once your in the store the atmosphere feels great and welcoming , everything is simple and easy to find, there is music playing just right, not to low or not to high making you feel relaxed. There are Apple employees all around the store, if you need help or have questions, one can assist you right away. They have all there Apple products and accessories displayed around the store so you can look at them, experience with them and see how comfortable you are with it. You may also go to the Genius Bar where Apple employees will help you trouble shoot and assist you with problems and questions, they also offer you free workshops.There is always people in inside the store as well checking out all these apple products.
The stores location is great, its a great way to make business, its in 59 and 5th ave, where there is always huge crowds of shoppers and tourists most of all. and because of the apple store’s structure design i would want to go in and take a look and i know other people would as well, mostly all loyal apple customers like me. there service is awesome and if you bring your student ID with you, you get a student discount. why don’t you go check it out for yourself ! you will sure enjoy it just like i do.
In order to make profits in your company, you have to think the way consumers do, put yourself in their shoes, think of how they act and the way they think. Consumers are always making decisions into either buying a new product or not, this is known as consumer decision-making process.
The following step would be Need Recognition. Need Recognition also known as problem identification is when the consumer discovers and unmet need that must be fulfilled. what causes this need is the popularity that our apple products cast upon people, mostly our handheld devices that you see almost everybody with everywhere around the city. the design that the product brings, the texture, and the features that come included with the product.
Due to the fact that I'm a consumer for apple just like every other loyal apple customer, before we buy an apple product we do research, we check how much prices will be, what new features it will come with. the research we consumers do is both external and internal. we always research the new products that come out and the differences of the new product with the past products. Mostly all of apples consumers/customers are loyal, they would not switch to another phone brand, as soon as a new handheld device is released they either upgrade to it or purchase it. as the photo seen above, its photo of a handheld device released in the apple store in 5th avenue, do you see how big and crowded the line is ? these are all loyal customers to apple who camp out for days before the release of the new product in order to obtain it first than most people. this is what you may call Need Recognition.
we the consumers reach a decision after we have done so much research, read so many reviews and have tested the product out and have even compared it to other products, thats how serious we do our research and come to a decision. Mostly everyone around us own iProducts making us want to get one as well, that is if you not an apple customer.
The photo shown above was then apple had released the iPhone 6 and iPhone 6Plus. the line in 5th ave was humongous it was just enormous, i herd it went around the block and further down. these are all consumers who want to get the latest model of iPhone. After buying a product the customers are satisfied and happy for what they have, making the market good money wise and the customer satisfied with a new advanced product, some, everyone ends up happy.
Some are just so excited they can't wait to open it, that rings might even go wrong haha. take it easy and wait to you get home buddy.
