When it comes to strategy, retailing and advertising apple is in category of its own. Apple is a product that everybody wants and will have depending on their desire for the upscale stylish product. Apple designs its products to be simple and easy to use, and unlocking lots of doors to totally new features, edit videos through Apple products such as the iPhone, iMac, iPod, iPad and MacBook, do presentations, papers and much more.
A apple product can be called a Shopping Product since it is an expensive product, also because of the features it brings, the classy design and the quality. A shopping product is a product on which the cutover spends a considerable amount of time before buying it. during this time the customer compares the product to others and the differences as well. Apple products are not found in many stores as well, only in selected stores.
Apple has been market as a specialty product in the market. Apple has an exclusive image, Apple is like the new trend in peers and adults, its the new exclusive brand that everybody should have, mostly for their iPhones. Apple is simply just Apple, nothing can be compared to apple, well thats to us apple customers. Apple products feel attainable as well, us “ average “ people can afford it as well, it might be pricy but everyone wants to own a stylish upscale product like apple, lots of companies envy apple because of this and start competition with them, as you can see in commercials on tv. what brought apple to its rise was their iPhone but mostly their iPod that everyone had and replaced their Mp3 or Mp4 with. Apple will always be apple, with their advanced technology apple will rise higher and satisfy everybody.
( The new iPhone 6 )
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