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Sunday, November 16, 2014

Chapter 17 : Personal Selling and Sales Management




This year apple had a sales promotion. Apple had the " Back to School " Promo. If you were a student or teacher and purchased a Macbook, you would get a $100 dollar gift card, if you purchased and iPod or iPhone you would get a $50 dollar gift card. This sales Promotion runs from july 1 through out september 9th. according to other students i heard that last year they gave you and iPod with a purchase of a Macbook. Apple makes a profit out of this, you pay a high profit of one thousand to two thousand just to get $100 dollar gift card. these are strategies used by the company, but getting $100 gift card does seem good for the consumer, you  can buy a apple accessory that you might need or been wanting which is great. While being in the apple store, Apple specialist do not use aggressive sales, they have a unique type of sales, they do not push you to buy more than what you need, they are there to actually help you with what you need, they give you all the details of the products and what its good for, for example when i went to buy a Macbook for school they gave me a variety of options, but told me which one would be great for school and the features it had, i was very satisfied, i was not pressured to buy it nor to buy any accessories, they were just great and helpful and thats why i would remain a loyal customer to apple. 




         

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